Prisma Campaigns is a multi-channel marketing platform that lets you reach customers through email, SMS, push notifications, and in-app banners — all from a single place. This guide walks you through the core concepts and mechanics of the platform, from how your customer data is structured to how campaigns are sent and measured.

The guide is organized as a learning journey through four stages:

• Foundations — understand how Prisma stores your customer data, how to import it, and how to group customers into segments that campaigns can target.
• Your First Campaign — configure the channels a campaign uses, build a funnel, and send your first outbound blast through Orchestration.
• Campaign Flows — go beyond single sends by chaining multiple campaigns into a coordinated sequence with timing and conditions between steps.
• Analysis & Control — measure campaign performance, manage customer opt-outs, and set limits on how frequently customers are contacted.

Work through the sections in order the first time. Each one builds on the previous, so by the end you’ll have a complete picture of how the platform works.