Before you create your first campaign, Prisma needs to know who your customers are. This section covers the building blocks that everything else depends on: how your data is structured, how to load it into Prisma, and how to group customers into segments so you can target the right people with the right message.

By the end of this section you will be able to:

• Define the fields that make up your customer data model
• Load customers into Prisma, either manually or through an automated sync
• View a customer’s profile and understand how their data is stored
• Navigate the customer list and apply filters to find specific groups
• Create segments using Prisma’s built-in and custom conditions