With your data loaded and your segments defined, you’re ready to create a campaign. A campaign in Prisma brings together three things: a target audience (your segment), a set of communication channels, and an interactive flow that the customer goes through (the funnel).

This section walks you through each piece:

• Channels — where you configure which channels the campaign uses and where Prisma should find each customer’s contact address
• Campaign Funnel — how to build the sequence of steps a customer experiences after entering the campaign
• Orchestration — how to schedule and send a one-time outbound message to your entire segment