A single campaign sends one message to everyone in its segment at a scheduled time. A campaign flow chains multiple campaigns together into a coordinated sequence — where each step builds on what the customer did (or didn’t do) in the previous one.

Use a Campaign Flow when the timing or content of one message should depend on a customer’s response to an earlier one.

By the end of this section you will be able to:

• Understand when a Campaign Flow is the right tool instead of a single campaign
• Connect multiple campaigns into a flow with delays and conditions
• Build a real-world example: an onboarding sequence for new customers