Once your campaigns are running, Prisma gives you tools to measure their impact, understand individual customer behavior, and set guardrails so customers aren’t over-contacted.

This section covers:

• Analysis — how to read in-app campaign stats and export data for external reporting
• Customer Journey — tracing exactly what happened for a specific customer across campaigns
• Unsubscriptions — how opt-outs work and how to manage them
• Communication Policies — setting limits on how often customers are contacted
• Campaign Categories — grouping campaigns to apply policies and priorities at scale