How Does the Integration With Facebook and Twitter Work?

Currently, integration with these communication channels is carried out through the Referral Links channel, which works as follows:

• In the campaign configuration, you must configure the Referral Links channel and create a link for each social network you wish to use.
• The link generated for each social network will be copied and used to make a post in the social network.
• When a user of a social network clicks on the link, they will be redirected to the landing page that is configured in the campaign funnel. The funnel configuration can be used to capture data or guide the customer through a series of steps to conversion.
• The social media source where the funnel was initiated and whether the client converted or not will be recorded in the tool for further analysis.

Related Articles

• Creating Referral Links
• Configuring a Facebook Campaign Using the Prisma Campaigns Funnel
• Using Referral Links Parameters to Condition the Funnel