What's the Difference Between Unsubscribing and a Blacklist?

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Prisma provides the ability to cancel subscriptions from campaigns or categories as explained in Allowing for Canceling Campaign Subscriptions. Additionally, it is possible to import, export, and change the subscription status for each customer. On the other hand, blacklists often originate from each financial institution’s data model, where clients are flagged using custom fields.

In summary, Prisma handles subscriptions automatically. FIs are in charge of defining and handling blacklists using their data model and proper segmentation.

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